About The Brand
Born Around the Fire. Built on the Stoep.
Braai Broekies is a proudly South African brand, founded on ingenuity, community spirit, and a love for the simple things — like a well-timed joke, a perfectly grilled chop, and a pair of shorts that just makes sense.
The idea sparked one afternoon when the Braai Master, mid-braai, wiped their hands on their pants. Natasha Liddiard — equal parts fashion designer and voice of reason — handed them a dishcloth and said, “Use this instead.” The Braai Master joked that it would be super convenient if they had shorts that were made out of dishcloths, so that they wouldn't have to worry! Natasha then proceeded to design and sew the very first pair of Dishcloth Shorts! That prototype became The Original Braai Broekies, and the story officially began on 17 April 2022.
From Braai Joke to Backyard Essential
What started as a novelty has grown into a South African staple. The Original Braai Broekies — are made from the signature honeycomb-textured, 100% cotton, dishcloth fabric — designed for maximum comfort, practicality, and unmistakable flair. Breathable, durable, and effortlessly cool, it’s the unofficial uniform of braais, beach days, and lazy Sunday stoeps across the country.
We design and manufacture locally, partnering with an in-house production team and other additional South African manufacturing teams. This allows us to produce thousands of units per month, while contributing directly to job creation and skills development in our communities. And even more room to grow for larger manufacturing capabilities.
Growing a Homegrown Classic
Today, you’ll find Braai Broekies worn and loved nationwide — from padstals and hardware stores, to boutique retail outlets like Big Blue and Trappers Outdoors. We also supply a growing number of wholesale distributors and fulfil high-volume orders for corporate gifting clients.
Our gees has even gone global: we’ve shipped bulk orders to customers in the UK, Australia, France, Dubai, USA, Australia, Namibia, Canada and the Netherlands.
Wherever they go, Braai Broekies carry a piece of South African lifestyle with them.
Built with Brains, Backing Local
At the helm are Natasha Liddiard, a designer with extensive experience in fashion, manufacturing, sourcing, marketing, website, collaborations, human resources and customer service. She's built Braai Broekies from a concept into a brand that blends creative flair with production precision — without ever losing its original and unique charm.
While the brand reach is expanding, the foundation remains proudly local: Braai Broekies garments are made right here in South Africa, with a focus on quality, authenticity, and community.
The Future of Stoepwear
Braai Broekies is the original — and only — registered aesthetic design holders of these now-iconic dishcloth shorts. With full trademark protection and a growing distribution footprint, we’re on a mission to become the go-to name in "stoepwear" (a completely new category of clothing that Natasha created herself): functional, nostalgic garments designed for everyday South African living (no matter where you are in the world).
As Braai Broekies grows, Natasha plans to expand the product range under her parent company, Stoep Couture (PTY) LTD, building a full lifestyle offering that carries the same humour, practicality, and unmistakable local flavour.