About Us
Born Around the Fire. Built on the Stoep.
Braai Broekies is a proudly South African brand, founded on ingenuity, community spirit, and a love for the simple things — like a well-timed joke, a perfectly grilled chop, and a pair of shorts that just makes sense.
The idea sparked one afternoon when Jason Hardy, mid-braai, wiped his hands on his pants. Natasha Liddiard — equal parts fashion designer and voice of reason — handed him a dishcloth and said, “Use this instead.” Jason joked that someone should just make shorts out of dishcloths. Natasha then proceeded to make him a pair! That prototype became The Original Braai Broekies, and the story officially began on 17 April 2022.
From Braai Joke to Backyard Essential
What started as a novelty has grown into a South African staple. The Original Braai Broekies — are made from the signature honeycomb-textured, 100% cotton, dishcloth fabric — designed for maximum comfort, practicality, and unmistakable flair. Breathable, durable, and effortlessly cool, it’s the unofficial uniform of braais, beach days, and lazy Sunday stoeps across the country.
We design and manufacture locally, partnering with an in-house production team and five additional South African manufacturing teams. This allows us to produce over 10,000 units per month, while contributing directly to job creation and skills development in our communities. And even more room to grow for larger manufacturing capabilities.
Growing a Homegrown Classic
Today, you’ll find Braai Broekies worn and loved nationwide — from padstals and hardware stores, to boutique retail outlets like Big Blue and Trappers Outdoors. We also supply a growing number of wholesale distributors and fulfil high-volume orders for corporate gifting clients.
Our gees has even gone global: we’ve shipped bulk orders to customers in the UK, Australia, France, Dubai, USA, Canada and the Netherlands.
Wherever they go, Braai Broekies carry a piece of South African lifestyle with them.
Built with Brains, Backing Local
At the helm are Natasha Liddiard, a designer with extensive experience in fashion, manufacturing, sourcing and customer service, and Jason Hardy, an engineer with a talent for systems, logistics, and scaling operations. Together, they’ve built Braai Broekies into a brand that blends creative flair with production precision — without ever losing its original and unique charm.
While our reach is expanding, our foundation remains proudly local: our garments are made right here in South Africa, with a focus on quality, authenticity, and community.
The Future of Stoepwear
Braai Broekies is the original — and only — registered aesthetic design holders of these now-iconic dishcloth shorts. With full trademark protection and a growing distribution footprint, we’re on a mission to become the go-to name in "stoepwear" (a new category of clothing that we have just created ourselves): functional, nostalgic garments designed for everyday South African living (no matter where you are in the world).
As we grow, we’re expanding the product range under our parent company, Stoep Couture (PTY) LTD, building a full lifestyle offering that carries the same humour, practicality, and unmistakable local flavour.